Love Island has practically got the whole country watching, and the power of its reality stars who all look tanned and toned to perfection places a conscious pressure on all of us to work on our beach body look.
As with most of the reality TV shows, the contestants on them have amazingly white teeth which is something most people aspire to, and is something that can be achieved simply and cost effectively at home.
James Finley, Sales Director at Pro Teeth Whitening Co, said they have seen a massive surge in sales since the show was aired.
“Reality TV programmes like Love Island are a great advertisement for us as all the cast have a great set of white teeth. Whether they’ve had professional cosmetic whitening treatments to achieve this is hard to tell. But home teeth whitening products are a simple and cost effective option for anyone to use and our products work really well and safe on enamel.
“Certain brands will always benefit by the power of celebrity and teeth whitening products are one of these. But it’s also a seasonal trend, as summer is a time when most people are pre-holiday prepping and teeth whitening has become another part of that beauty regime.”