News Staff October 1, 2018

B2B International, the world’s most experienced b2b market research company, has been awarded two 2018 Confirmit AIR (Achievement in Insight and Innovation) Awards in both the Agency and Project and Innovation categories. This recognition demonstrates B2B International’s outstanding performance in Market Research practices and its continued commitment to providing exceptional guidance and value to clients. In particular, it recognizes B2B International’s innovative approach to b2b win / loss research that yielded significant results for its end client.

The AIR Awards were inaugurated this year as a way to recognize those Confirmit customers who are driving forward the Market Research industry by innovating and delivering insights that fuel business performance. Receiving a Confirmit AIR Award demonstrates B2B International’s exemplary application of Market Research vision, methodologies, and insights. B2B International earned Confirmit AIR Awards in the Agency and Project and Innovation categories based on the development and impact of innovative research approaches such as its b2b win / loss programme that have delivered real impact for its clients.

“We are delighted to receive both the Agency award, and the Judge’s Choice Award for Project Innovation” said Matthew Powell, Director of London, B2B International. “The team here at B2B International is always striving to push the boundaries of what we do for clients, and Confirmit’s platforms help enable this innovation. It is fantastic to be recognized for this work.”

For more information about B2B International and its win / loss research approach please visit

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