News Staff October 9, 2018

Offers on new large SUVs have rocketed in the last quarter (June-August), with savvy buyers netting an average of almost £3000 off list price, according to the What Car? Target Price Report.

Analysis by mystery shoppers across 7500 new cars on sale today found achievable discounts on large SUVs of up to 25% over the last three months.

Despite savings on large SUVs increasing by 5.95%, discounts on small cars, family cars and executive cars had declined.

What Car? Target Price calculates the fair price consumers should pay when choosing their next car. The data is central to the all-new – a purpose built e-commerce platform connecting 20 million potential car buyers to a network of car retailers across the UK.

The second quarterly Target Price report, which runs from June to August, reveals overall discounts have remained static at 8.18% – equal to £2550 off list price – despite new car sales falling by 4.2% in 2018 with 1,571,986 sold so far[1].

August proved to be a bumper month for discounts, though, with savings spiking by 2.3% compared with the last quarter. What Car? Target Price mystery shoppers found almost 1500 models available with savings between 10% and 30% off list price during the month.

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