Ethical childrenswear start-up ArtyWren is launching a range of 100% biodegradable children’s clothing defined by theme, not by gender. To manufacture its first collection, featuring fabric designs sourced from independent artists around the world, co-founders Karen Miller and Katie Cutting are launching a crowdfunding campaign on Kickstarter to generate the investment and support required to make their ideas a reality.
Shop by theme
ArtyWren’s unique fabric designs are inspired by one of twelve themes and are available on a shirt and a dress. If funding is successful there are plans to expand the range of garments under each theme, to include organic cotton vests, leggings and more.
“The childrenswear industry continues to reinforce stereotypes and limit children’s horizons by segregating designs into ‘boy’ and ‘girl’ sections,” explains Katie. “The ability to shop by theme creates more choice by removing gender specific boundaries.”
Not satisfied with simply breaking away from gender stereotypes, ArtyWren plans to be at the vanguard of both sustainable and ethical clothing. ArtyWren garments are manufactured from organic cotton in a Global Organic Textile Standard1 certified factory in India and are 100% biodegradable, right down to the Corozo buttons.
“We love to encourage children to give back to nature,” states Karen. “Our clothing tags are made from seed paper containing wildflower seeds, so children can plant them to attract butterflies and bees.”
ArtyWren has partnered with India-based charity Goa Outreach2 which supports local disadvantaged children and for every garment sold, ArtyWren will donate a themed organic cotton t-shirt making them the world’s first eco-friendly childrenswear brand to operate a one for one cause.
Rob Lyon, Founder of Goa Outreach says “Goa Outreach was delighted to be contacted by Artywren. Part of their philosophy is to give back, and we look forward to receiving our first batch of t-shirts from this innovative new brand.”
Crowdfunding target of £38,000 to launch first collection